Dos and Don’ts of Email Marketing

Email Marketing is NOT dead! As a matter of fact, email marketing creates real engagement and responses from your audience. On social media you do not control or really know your audience. With email marketing you do…

It’s relatively simple to create, maintain and run email marketing campaigns with tools such as Constant Contact. But there are rules to follow to avoid getting your account shut down or even sued by “subscribers”.

Here’s a few of the Dos and Don’ts of effective email marketing:

Do use an email marketing service like Constant Contact. The price is well worth it and they make you more efficient in reaching your target audience.

Don’t spam. The email list that you send to are supposed to have given you permission to send to them.

Do provide an easy “unsubscribe” for recipients or honor unsubscribe requests quickly.
Do provide your physical address and/or contact information clearly placed on the bottom of the email. Constant Contact will place the “Unsubscribe” and address automatically in all their templates.

Don’t use deceptive Subject Lines in your emails. Use Subject Lines that encourage the recipient to open your email.

The CAN-SPAM Act is enforced by the Federal Trade Commission (FTC). They, along with other enforcement agencies can seek civil penalties of up to $16,000 per violation.

Try Constant Contact for Free – No risk. No credit card required. They provide a service that makes your emails more deliverable and they help you remain compliant with email marketing regulations:  https://bit.ly/CCTrial2023

You can buy marketing lists (but don’t spam them) of Professionals in the State of Florida such as Attorneys, CPAs, Dentists and others at very reasonable prices at: http://www.thelistannex.com 

Manny Sarmiento – CEO
New Media, New Marketing, Inc.