The Comcast RISE Investment Fund provides monetary grants to help small businesses owned by people of color (POC) or women grow as they navigate the challenges of the pandemic.

The Investment Fund is an extension of Comcast RISE (Representation, Investment, Strength, and Empowerment), the multi-year, multi-faceted initiative launched in 2020 to provide small businesses owned by POC or women the opportunity to apply for marketing and technology services from Comcast Business and Effectv, the advertising sales division of Comcast Cable. Comcast RISE has also partnered with Ureeka to provide grant recipients with business coaching to help build skills focusing on company foundation, growing customers, and financial stability. Ureeka’s Growth Center provides an all-in-one view of key growth indicators for an entrepreneur’s website.

Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched in June 2020. Comcast NBCUniversal announced the development of a comprehensive, multi-year plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability.